Our unique page-level capping feature allows you to control how many impressions a campaign
can display per page view. Consider a campaign that contains 728x90, 300x250 and 160x600
creatives. Such a campaign could be setup to show one banner of each size without
duplicating any of them or it could be set up to only show 1 view per page if you don't
want them to appear together.
Create up to 10 custom fields to pass demographic data as key/value pairs from cookies,
databases or other sources to
the ad server for targeting and reporting.
Matching ads with relevant content can be difficult for ad networks, blogs, forums or large
web sites. With contextual
targeting it becomes easy. Pages are regularly spidered and full-text indexed, so you can
target campaigns to pages with
relevant keywords and phrases. Keywords can be required to occur a minimum number of times to
guarantee contextual relevance.
Automatically perform A/B testing on campaigns that have multiple same-sized creatives to
optimize their delivery and drive more clicks to your advertisers.
There are a surpising number of products and services where weather can play a key role in
the consumers decision making process,
which is why AdvertServe allows for dynamic creatives and targeting of campaigns based on weather conditions (i.e.
sunny or raining), temperature and humidity ranges.
Easily serve and automatically track impressions and clicks on third-party ads from DoubleClick, Google, Sizmek and dozens of others.
Simplify inventory managmement with ad zones
When designing your web site you probably coded placeholders into the spaces where your ads should appear.
Each of those spaces is called an ad zone. The purpose of ad zones is twofold: they define the inventory that
you have available to sell and they also segment your ad space to allow precise placement control and deeper
reporting insights.
Some campaigns are more important than others, so it's essential to have a way to convey this
to the ad server.
AdvertServe gives you ultimate control here by allowing you to have up to 101 tiers within
each of your zones!
Your higher paying campaigns can be placed in higher tiers, third-party ads can be placed in
mid-level tiers and
in-house campaigns can be placed in lower tiers. This guarantees that all of your ads get
their share of
impressions while maximizing your revenue.
When multiple campaigns are placed in the same tier you can give them each a priority to
control their impression
share. In fact, because priorities go from 1 to 100 you can treat them like percentages. For
example, you may
have one campaign with a priority of 30 and another with a priority of 70 and they would get a
30%/70% split of
any impressions that fall into that tier.
Have a responsive web site that adapts itself to tablet and mobile devices? Your ads should
be responsive too!
Automatic zone substitution allows different sized zones to be served to your tablet and
mobile users.
For example, you can have a 970x90 zone for your desktop users that automatically switches to an
alternate 728x90 zone
for tablet users or a 320x50 zone for mobile users.
By setting frequency caps on your zones you're able to limit impressions of interruptive
forms of advertising such
as lightboxes or full page overlays. Consider that you might have several full page overlays
that you want to display
once per day, but you want to spread them out throughout the day. Simply set a frequency cap
of 1 view every 1-2 hours
on your zone as well as a frequency cap of 1 view per day on each of your campaigns and this
goal can easily be achieved!
Certain types of targeting may warrant a campaign to take exclusive priority over others.
Take keyword targeting
for example. By treating keyword targets as exclusive, you can guarantee that a zone will
return a keyword matched
campaign when possible rather than showing campaigns that might also match less important
targets.
Choose the pricing model that works for you
Sell your ad space directly to your own advertisers on either a CPM, CPC, CPA or flat rate basis.
Publishers can also accommodate budget-based advertisers. Just enter a deposit for your advertiser and
their campaigns will run until their balance is depleted.
Charge your advertisers based on impressions using the standard CPM pricing model
and you can also pay your publishers a percentage of this rate as well.
Charge your advertisers based on total actions or unique actions. What are actions?
Commonly they are used to represent leads or sales that are generated after a visitor
views or clicks on one of the advertisers ads.
Sometimes an advertiser might just want to pay a set amount to run their campaign on
your web site for a specified period of time. Flat rate is useful in this type of
scenario. You can also define a flat rate to pay out to publishers and it will
automatically be distributed amongst your publishers based on their impression share.
Maximize your revenue stream by intelligently combining direct sales with programmatic demand
Haven't sold all of your available inventory? Not to worry! AdvertServe Select SSP can fill 100% of your unsold inventory at the highest
market rates! You can also work with third-party ad networks.
Banners and text ads are great, but you definitely don't want to limit yourself to them.
Adding premium creatives
like castaways, carousels, crawlers, expandables, flips, HTML5 banners, lightboxes, full page
overlays, page peels, pushdowns, shoutboxes, smoke screens, video ads and wallpaper ads is easy to do
with AdvertServe. Unlock
the full earnings potential of your web site by offering these highly effective creative
options to your advertisers.
Have a responsive web site that adapts itself to tablet and mobile devices? Your ads should
be responsive too! Automatic zone substitution allows different sized zones to be served to your tablet and
mobile users. For example, you can have a 970x90 zone for your web users that automatically switches to an
alternate 728x90 zone for tablet users or a 320x50 zone for mobile users.
Other ad servers can take up to 24 hours to update your reports. How are you supposed to
effectively optimize your
campaigns when you're waiting that long for feedback? With real-time reporting you'll be able
to spot trends instantly
and take advantage of them without delay.
Integrating ad zones into your web site, mobile app or video player is quick and painless
Our code wizard enables you to generate ad serving tags for your ad zones with just one click!
We offer a wide variety of ad serving tags to meet your needs, including standard JavaScript and IFRAME
tags that will work on any HTML, XHTML or HTML5 web site as well as simpler IMG tags for HTML e-mail newsletters.
Increase Viewability One of the biggest problems with achieving a high viewability rate is that you often need to eliminate
below the fold ad placements, which reduces your overall ad inventory and increase the cost to advertise on your site. Our AJAX code
offers a simple solution to this problem. We simply delay loading of ads until users scroll down the page to where the ads are placed,
which guarantees a higher viewability rate.
Search Engine Optimization You aren't getting the highest possible search engine ranking if you're not serving your ads with AJAX!
Google and Yahoo factor page loading speed into their ranking algorithms. AJAX serving allows page content
to load first, so your ads will not negatively affect your score.
Programmatic Control With our AJAX code you have the option to take complete programmatic control over when each individual
ad zone loads and receive callback notifications when they do load so you can execute additional custom logic.
Create up to 10 custom fields to pass demographic data as key/value pairs from cookies,
databases or other sources to
the ad server for targeting and reporting.
Matching ads with relevant content can be difficult for ad networks, blogs, forums or large
web sites. With contextual
targeting it is easy. Pages are regularly spidered and full-text indexed, so you can target
campaigns to pages with
relevant keywords and phrases. Keywords can be required to occur a minimum number of times to
guarantee contextual relevance.
Spot trends instantly with real-time reporting
Refining your campaigns to earn maximum profits demands real-time reporting and AdvertServe delivers!
Other ad servers can take up to 24 hours to update your reports. How are you supposed to effectively optimize your
campaigns when you're waiting that long for feedback? With real-time reporting you'll be able to spot trends
instantly and take advantage of them without delay.
Many advanced techniques are utilized to filter non-human traffic (IVT) out of your reports
to ensure reporting accuracy. At the core of this is our collaborative blacklist.
It combines real-time IP intellegence data from our own research, third-party vendors and
our customers to filter out anonymous proxies, crawlers, harvesters, malicious networks,
web servers, botnets and other forms of non-human traffic. AdvertServe can also be integrated with
Forensiq to provide additional intelligence data.
Event Metrics: Custom Event Counters, Exit Counters and Triggered Rate
Interactive Metrics: Interactive Views, Interactive Rate, Interactive Time, Average Interactive Time,
Interactive CTR, Expanded Views, Expanded Rate, Expanded Time, Average Expanded Time,
Total Engagements, Engagement Rate, Unique Engagements and Unique Engagement Rate
Inventory Metrics: Utilization, Paid Views/Clicks/CTR, Default Views/Clicks/CTR, Total Views/Clicks/CTR,
Missed Ops, Blacklist Hits, Robot Hits and Filtering Rate
Video Metrics: Requests, Start, First Quartile, Midpoint, Third Quartile, Complete, Replay, Pause,
Resume, Mute, Unmute and Fullscreen
Viewability Metrics: Viewable Impressions, Viewable Rate, Viewable Time and Average Viewable Time
The fact is that few ad servers even come close to matching the 58 distinct metrics we provide.
Reports can be generated on-demand for any date range and only with the content that you specify.
When your report is generated, you can sort data by any column in ascending or descending order too.
You can even edit your report to adjust criteria if it's not quite what you wanted without having
to re-enter all of your initial criteria.
Our reports feature interactive charts and maps that allow you to quickly visualize data. Data is
also presented in a familiar spreadsheet format with more detail. This allows you to further analyze
data with additional metrics not shown in the charts.
Export reports to CSV, Excel, HTML, JSON, PDF, TXT and XML formats with a single click.
The PDF and TXT formats are great for e-mailing to your advertisers and publishers.
When you need to post-process data for further analysis the CSV, Excel, JSON and XML formats
can be imported into the reporting intelligence software of your choice. In fact, our API
supports exporting all of these formats so you can automate such processes.
Have a development or staging web site? Odds are those internal web sites generate
a lot of traffic, but your clients are not paying you to view and click on their ads!
For that reason, AdvertServe allows you to easily filter their traffic out of your
reports.
Unlock the full potential of HTML5 advertising
Creating and deploying interactive HTML5 banners can be a painful experience if
you don't have an HTML5 powerhouse like AdvertServe in your corner.
When you upload HTML5 banners to AdvertServe they get deployed to our CDN
automatically. As a result your HTML5 banners load in the blink of an eye and you
pay nothing for bandwidth. Don't get swindled by other ad servers who charge extra
for creative hosting or cheap out and require you to use your own CDN.
One of the challenges with using a CDN is ensuring that they have the latest versions of
your HTML5 files cached. In fact, it can be a real disaster if they have mixed versions of your
files as this can often lead to unexpected scripting errors. The smart engineers at AdvertServe
worry about these sorts of things though, so they implemented an auto-versioned URL scheme
that allows for both safe and instant deployment of changes.
We support all commonly used file types for HTML5 banners, which includes:
.css, .eot, .gif, .htc, .ics, .jpg, .js, .json, .otf, .svg, .png, .ttf, .woff and .woff2
while offering a generous 2.5 MB total file size limit.
AdvertServe makes testing a real pleasure with its auto-generated
HTML5 test pages,
which provide you with a quick and effective visual validation that all of your tracking
points are functioning correctly. Take note that our test pages also allows you to simulate different geographic locations and
weather conditions. This makes testing personalized creatives a real pleasure!
Deliver a wide variety of ad types on your web site
Offer your advertisers more effective creative options such as castaways, carousels, crawlers, expandables, flips, HTML5 banners, lightboxes,
full page overlays, page peels, pushdowns, shoutboxes, smoke screens, in-banner videos, pre/mid/post-roll video ads and wallpaper ads in addition
to traditional banners, text ads and popups and popunders.
How many times have your advertisers sent you an HTML5 banner with a broken clickTAG?
AdvertServe eliminates this constant headache by automatically fixing them. No more
going back to your advertisers and asking them to make corrections!
Deploying a banner that contains malware can permanently damage your reputation, so it's
nice to know that AdvertServe is scanning asset files to ensure they're free of any
malware or known exploits.
Deliver ads to tablet and mobile users via a mobile web site or a mobile app
with the same tools that you use for your web site
Offer your advertisers more effective creative options such as carousels, castaways, crawlers, expandables, flips, HTML5 banners, lightboxes,
full page overlays, shoutboxes, smoke screens, in-banner videos and pre/mid/post-roll video ads in addition to traditional banners and text ads.
Have a responsive web site that adapts itself to tablet and mobile devices? Your ads should be responsive too!
Automatic zone substitution allows different sized zones to be served to your tablet and mobile users.
For example, you can have a 970x90 zone for your web users that automatically switches to an alternate 728x90 zone
for tablet users or a 320x50 for mobile users.
Other services charge additional fees for video storage and encoding,
but with AdvertServe you get those for free.
Complete support for VAST 2.0 and 3.0 as well as VPAID 2.0 enables painless integration with video players
across all major platforms
Offer your advertisers pre/mid/post-roll video ads along with companion banners,
interactive HTML5 VPAID ads, and non-linear banners. Third-party VAST tags
are also supported. This enables you to fill your unsold video inventory with
VAST feeds from various third-party networks and exchanges.
With complete VAST 2.0 and 3.0 support, you're able to accomodate both Flash and HTML5 video
players to enable video advertising across both web and mobile platforms.
Fully compatible with Brightcove, JW Player, Kaltura, Video.js and many
other VAST 2.0 and 3.0 compliant video players. We also support automatic
insertion of macros for the mentioned players. This enables painless integration
of third-party VAST/VPAID tags that require macros for player width/height or video id, filename,
title, description, duration and more.
Utilize our JavaScript API to load a VAST/VPAID feed into an HTML5 banner
or VPAID HTML5 wrapper with just a few lines of code. Our API takes care
of playing the video natively and also fires all of the necessary VAST/VPAID
pixels. This is a great way to extend your pre-roll iventory by leveraging
your display inventory.
Easy to use web-based control panel with complete co-branding support
With AdvertServe there is no need to install any software. Easily manage your ads right from your web browser.
All major browsers and operating systems are supported:
Chrome, Edge, Firefox, IE 6+, Opera and Safari on Windows XP/Vista/7/8/10, Mac OS X or Linux.
Do you want the login screen to display your company logo? No problem! Simply send us
your logos and we'll install them for you at no additional charge. You can also use a custom
domain such as ads.yourdomain.com so it won't be apparent to anyone that you're using AdvertServe.
Not sure what to enter into that field? Just click on the help icon above the field and
we'll instantly pull up all of the relevant help that we have. No need to go hunting through
hundreds of pages in a user manual.
If you need help, just click on the support icon and you can access our user manual, search our knowledge base
or submit a trouble ticket with just one click!
Easily integrate reports into your Intranet, synchronize contact information with your CRM software
or even build your own custom user interface with the API!
The API enables you to quickly manipulate and retrieve data from AdvertServe using familiar tools such
as curl or wget. For more complex integration work you can choose from a wide variety of programming languages.
The API is HTTP(S) and JSON/XML based so it can be used with C#, ColdFusion, Java, JavaScript, .NET, Perl,
PHP, Python, Ruby, Scala and many other popular languages.
There are many potential use cases for the API, but some of the more typical things our customers do with it are:
Automated data entry (signup forms)
Bulk data insertion or modification
Custom report creation
Integrating data or reports into your Intranet
Synchronizing contact data with CRM software
Building custom user interfaces
Using another ad server? Bulk import your data with the API!
What sets our API apart from other ad servers? Our API is simple. You just make GET or POST requests over
HTTP or HTTPS and it returns the data you requested in JSON or XML format. It's also very extensively
documented. Go ahead, take a look at our API docs.
That's actually the best way to dive in and start discovering what you can do with our API.
Save time and money with no upfront commitment
Just sign up for AdvertServe and you're ready to start serving ads! No hardware or
software to buy, install or configure. We provide everything you need and make
sure it keeps working with 99.995% uptime guaranteed!
You can get started serving ads for as little as $199/Month without a long-term commitment.
Our pricing scales down as you grow too. When you get to the point of serving
tens of millions of ads per day you'll be paying less than $0.01 CPM!
Our technical support team has been praised time and time again by our customers since 1998
for their ability to respond quickly to questions and problems with solid answers and
effective solutions.
Over 30,000 web sites have trusted AdvertServe with their ad serving since 1998
Our mission hasn't changed for the last 20 years: provide the best possible ad serving software with amazing support
and at an unbeatable price!
When you choose AdvertServe, you are tapping into the power of hundreds of servers that are
working together to ensure your ads load as fast as possible. In fact, it's so fast that it's capable of
loading 20+ ads per page in under one second! You simply can't duplicate this in house with open source
software without spending a fortune on servers, bandwidth and administrative costs.
We've been in this business for a long time and we know that every minute of downtime means
lost revenue, so you can rest assured that we're doing everything we can to avoid it.
To reach that goal, we operate our own private cloud infrastructure with Xen in both North America
and Europe. Data is replicated in real-time between both facilities so we can automatically
fail over within minutes if disaster strikes.
Creative files are transparently deployed to and served by our CDN which boasts over 50
points of presence (PoP) throughout North America, Europe, South America, Asia and Australia.
Each PoP features multiple, dedicated 10GigE backbone connections and 100% SSD backed caches.
This ensures that your ads load fast for all of your visitors no matter where they are located.
Two data centers located in North America and Europe with automatic failover for continuous operation.
Multiple redundant backbone connections and the usage of BGP4 routing protocol allows us to
provide fast, reliable service with zero packet loss.
3,500 kva PowerWare UPS units provide instant backup power and 1.5 Megawatt Onan diesel
power generators are utilized for extended power outages.
Fully redundant cooling systems maintain an ideal temperature for optimum server performance.
Inergen fire suppressant is utilized to smother fires without causing any of the damage done
by messy foams or sprinklers.
Secure passage throughout the data centers is insured by Microchip badge access entrances,
biometric scanning devices, overhead cameras and motion/heat detection devices.
Duplicate backups are created daily and mirrored off-site. Your data is stored on a
minimum of 6 hard disks at all times. Should disaster strike, your data is safe and
can be recovered quickly.
Hackers target ad servers to utilize in the distribution of malware and viruses.
AdvertServe stops them dead in their tracks. With zero security vulnerabilities since 1998,
that's something you can depend on.
Frequently asked questions
Here are some questions we get asked a lot and their answers. Have more questions? Give us a call!
No, as of March 1, 2015 we are no longer offering a licensing option for the AdvertPro software which powers
AdvertServe. Existing AdvertPro customers should consider switching to AdvertServe. If you have any
questions about switching please contact your sales representative.
AdvertServe is fully compatible with all CMS software including Wordpress, Joomla, Drupal, Magnolia,
Gossamer Links, Bricolage, Ektron, eZ Publish and Umbraco.
Yes, however, you will be responsible for purchasing the domain name and running the DNS for it.
We will provision yourdomain.advertserve.com when your account is set up. You will simply
need to set up ads.yourdomain.com as a CNAME for that domain.
The answer to this question is fairly complicated. We recommend that you are at least somewhat familiar
with HTML, but it is not required. AdvertServe will automatically generate HTML ad serving tags for you.
You simply need to know enough to copy and paste that generated HTML code into your web pages where you
would like your banners to appear.
All of the IAB standard sizes are pre-loaded by default for your convenience. It's possible to easily
define your own custom sizes too. You're not stuck with a limited set of sizes like you are with many
other ad servers.
AdvertServe uses standards compliant HTML and/or JavaScript code for displaying banners in your web pages,
so it is 100% compatible with all dynamic web page technologies such as PHP, Perl, ASP, ASP.NET, JSP, ColdFusion and others.