Features

Some campaigns are more important than others, so it's essential to have a way to convey this to the ad server. AdvertServe gives you ultimate control here by allowing you to have up to 101 tiers within each of your zones! Your higher paying campaigns can be placed in higher tiers, third-party ads can be placed in mid-level tiers and in-house campaigns can be placed in lower tiers. This guarantees that all of your ads get their share of impressions while maximizing your revenue.

When multiple campaigns are placed in the same tier you can give them each a priority to control their impression share. In fact, because priorities go from 1 to 100 you can treat them like percentages. For example, you may have one campaign with a priority of 30 and another with a priority of 70 and they would get a 30%/70% split of any impressions that fall into that tier.

Have a responsive web site that adapts itself to tablet and mobile devices? Your ads should be responsive too! Automatic zone substitution allows different sized zones to be served to your tablet and mobile users. For example, you can have a 970x90 zone for your desktop users that automatically switches to an alternate 728x90 zone for tablet users or a 320x50 zone for mobile users.

By setting frequency caps on your zones you're able to limit impressions of interruptive forms of advertising such as lightboxes or full page overlays. Consider that you might have several full page overlays that you want to display once per day, but you want to spread them out throughout the day. Simply set a frequency cap of 1 view every 1-2 hours on your zone as well as a frequency cap of 1 view per day on each of your campaigns and this goal can easily be achieved!

Certain types of targeting may warrant a campaign to take exclusive priority over others. Take keyword targeting for example. By treating keyword targets as exclusive, you can guarantee that a zone will return a keyword matched campaign when possible rather than showing campaigns that might also match less important targets.

Charge your advertisers based on impressions using the standard CPM pricing model and you can also pay your publishers a percentage of this rate as well.

Charge your advertisers based on total clicks or unique clicks.

Charge your advertisers based on total actions or unique actions. What are actions? Commonly they are used to represent leads or sales that are generated after a visitor views or clicks on one of the advertisers ads.

Sometimes an advertiser might just want to pay a set amount to run their campaign on your web site for a specified period of time. Flat rate is useful in this type of scenario. You can also define a flat rate to pay out to publishers and it will automatically be distributed amongst your publishers based on their impression share.

AdvertServe Select SSP is partnered with 12+ unique demand sources and can fill 100% of your unsold inventory at the highest market rates!

Banners and text ads are great, but you definitely don't want to limit yourself to them. Adding premium creatives like castaways, carousels, crawlers, expandables, flips, HTML5 banners, lightboxes, full page overlays, page peels, pushdowns, shoutboxes, smoke screens, video ads and wallpaper ads is easy to do with AdvertServe. Unlock the full earnings potential of your web site by offering these highly effective creative options to your advertisers.

Have a responsive web site that adapts itself to tablet and mobile devices? Your ads should be responsive too! Automatic zone substitution allows different sized zones to be served to your tablet and mobile users. For example, you can have a 970x90 zone for your web users that automatically switches to an alternate 728x90 zone for tablet users or a 320x50 zone for mobile users.

Complete support for VAST 2.0/3.0 and VPAID 2.0 enables you to monetize video with both direct sales and third-party ad networks.

Other ad servers can take up to 24 hours to update your reports. How are you supposed to effectively optimize your campaigns when you're waiting that long for feedback? With real-time reporting you'll be able to spot trends instantly and take advantage of them without delay.

• Increase Viewability
  One of the biggest problems with achieving a high viewability rate is that you often need to eliminate below the fold ad placements, which reduces your overall ad inventory and increase the cost to advertise on your site. Our AJAX code offers a simple solution to this problem. We simply delay loading of ads until users scroll down the page to where the ads are placed, which guarantees a higher viewability rate.
• Search Engine Optimization
  You aren't getting the highest possible search engine ranking if you're not serving your ads with AJAX! Google and Yahoo factor page loading speed into their ranking algorithms. AJAX serving allows page content to load first, so your ads will not negatively affect your score.
• Programmatic Control
  With our AJAX code you have the option to take complete programmatic control over when each individual ad zone loads and receive callback notifications when they do load so you can execute additional custom logic.

Create up to 10 custom fields to pass demographic data as key/value pairs from cookies, databases or other sources to the ad server for targeting and reporting.

Have a custom search on your web site? You can pass keywords from searches as key/value pairs.

Matching ads with relevant content can be difficult for ad networks, blogs, forums or large web sites. With contextual targeting it is easy. Pages are regularly spidered and full-text indexed, so you can target campaigns to pages with relevant keywords and phrases. Keywords can be required to occur a minimum number of times to guarantee contextual relevance.

Many advanced techniques are utilized to filter non-human traffic (IVT) out of your reports to ensure reporting accuracy. At the core of this is our collaborative blacklist. It combines real-time IP intellegence data from our own research, third-party vendors and our customers to filter out anonymous proxies, crawlers, harvesters, malicious networks, web servers, botnets and other forms of non-human traffic. AdvertServe can also be integrated with Forensiq to provide additional intelligence data.

Here at AdvertServe we understand that metrics go far beyond just views, clicks and CTR.

• Standard Metrics: Share of Voice, Views, Clicks, CTR, Actions and ACR
• Conversion Metrics: Conversions, View-Through Conversions, View-Through Conversion Rate, Click-Through Conversions, Click-Through Conversion Rate and Revenue
• Event Metrics: Custom Event Counters, Exit Counters and Triggered Rate
• Interactive Metrics: Interactive Views, Interactive Rate, Interactive Time, Average Interactive Time, Interactive CTR, Expanded Views, Expanded Rate, Expanded Time, Average Expanded Time, Total Engagements, Engagement Rate, Unique Engagements and Unique Engagement Rate
• Inventory Metrics: Utilization, Paid Views/Clicks/CTR, Default Views/Clicks/CTR, Total Views/Clicks/CTR, Missed Ops, Blacklist Hits, Robot Hits and Filtering Rate
• Video Metrics: Requests, Start, First Quartile, Midpoint, Third Quartile, Complete, Replay, Pause, Resume, Mute, Unmute and Fullscreen
• Viewability Metrics: Viewable Impressions, Viewable Rate, Viewable Time and Average Viewable Time

The fact is that few ad servers even come close to matching the 58 distinct metrics we provide.

Reports can be generated on-demand for any date range and only with the content that you specify. When your report is generated, you can sort data by any column in ascending or descending order too. You can even edit your report to adjust criteria if it's not quite what you wanted without having to re-enter all of your initial criteria.

Our reports feature interactive charts and maps that allow you to quickly visualize data. Data is also presented in a familiar spreadsheet format with more detail. This allows you to further analyze data with additional metrics not shown in the charts.

Export reports to CSV, Excel, HTML, JSON, PDF, TXT and XML formats with a single click. The PDF and TXT formats are great for e-mailing to your advertisers and publishers. When you need to post-process data for further analysis the CSV, Excel, JSON and XML formats can be imported into the reporting intelligence software of your choice. In fact, our API supports exporting all of these formats so you can automate such processes.

Have a development or staging web site? Odds are those internal web sites generate a lot of traffic, but your clients are not paying you to view and click on their ads! For that reason, AdvertServe allows you to easily filter their traffic out of your reports.

When you upload HTML5 banners to AdvertServe they get deployed to our CDN automatically. As a result your HTML5 banners load in the blink of an eye and you pay nothing for bandwidth. Don't get swindled by other ad servers who charge extra for creative hosting or cheap out and require you to use your own CDN.

One of the challenges with using a CDN is ensuring that they have the latest versions of your HTML5 files cached. In fact, it can be a real disaster if they have mixed versions of your files as this can often lead to unexpected scripting errors. The smart engineers at AdvertServe worry about these sorts of things though, so they implemented an auto-versioned URL scheme that allows for both safe and instant deployment of changes.

What really sets AdvertServe apart from the competition is our HTML5 JavaScript API, which only adds 3KB to the size of your banner and enables:

• Expandable banners
• Pushdown banners
• Lightbox takeovers
• Fullpage takeovers
• Custom counter events
• Multiple exit events
• HTML5 video playback events
• VAST/VPAID native player
• Fire third-party pixels
• Detect visibility
• Detect mouse proximity

Add an element of personalization to creatives with our geographic, language and weather data macros!

We support all commonly used file types for HTML5 banners, which includes: .css, .eot, .gif, .htc, .ics, .jpg, .js, .json, .otf, .svg, .png, .ttf, .woff and .woff2 while offering a generous 2.5 MB total file size limit.

AdvertServe makes testing a real pleasure with its auto-generated HTML5 test pages, which provide you with a quick and effective visual validation that all of your tracking points are functioning correctly. Take note that our test pages also allows you to simulate different geographic locations and weather conditions. This makes testing personalized creatives a real pleasure!

Preview and test your ads directly from the AdvertServe control panel to verify that they display and click-through correctly before they go live.

Use our geo testing add-on for Chrome and Firefox to test your geo-targeted ads in a matter of seconds without using a proxy server!

How many times have your advertisers sent you an HTML5 banner with a broken clickTAG? AdvertServe eliminates this constant headache by automatically fixing them. No more going back to your advertisers and asking them to make corrections!

Deploying a banner that contains malware can permanently damage your reputation, so it's nice to know that AdvertServe is scanning asset files to ensure they're free of any malware or known exploits.

Have a responsive web site that adapts itself to tablet and mobile devices? Your ads should be responsive too! Automatic zone substitution allows different sized zones to be served to your tablet and mobile users. For example, you can have a 970x90 zone for your web users that automatically switches to an alternate 728x90 zone for tablet users or a 320x50 for mobile users.

Integrate ads into your Android and iPhone apps with the same ad serving tags that you use on the web.

Target ads by mobile operating system, mobile browser and device type (i.e. tablet or mobile phone).

Easily generate AMP ad tags with our code wizard, which enables you to integrate banner ads and sticky ads into accelerated mobile pages.

When you upload videos to AdvertServe they get encoded and deployed to our premium CDN automatically.

Our visual design tools allow you to rapidly enhance videos with background images and call to action buttons or add videos to pushdown banners.

Pay only for the video bandwidth you use with no minimum commitment:

• North America & Europe: $0.03/GB
• South America, Asia & Oceania: $0.07/GB

Other services charge additional fees for video storage and encoding, but with AdvertServe you get those for free.

With complete VAST 2.0 and 3.0 support, you're able to accomodate both Flash and HTML5 video players to enable video advertising across both web and mobile platforms.

Support for VAST 3.0 means you can use new features such as skippable ads and ad pods to play a sequence of multiple ads in a single ad break.

Fully compatible with Brightcove, JW Player, Kaltura, Video.js and many other VAST 2.0 and 3.0 compliant video players. We also support automatic insertion of macros for the mentioned players. This enables painless integration of third-party VAST/VPAID tags that require macros for player width/height or video id, filename, title, description, duration and more.

Utilize our JavaScript API to load a VAST/VPAID feed into an HTML5 banner or VPAID HTML5 wrapper with just a few lines of code. Our API takes care of playing the video natively and also fires all of the necessary VAST/VPAID pixels. This is a great way to extend your pre-roll iventory by leveraging your display inventory.

Do you want the login screen to display your company logo? No problem! Simply send us your logos and we'll install them for you at no additional charge. You can also use a custom domain such as ads.yourdomain.com so it won't be apparent to anyone that you're using AdvertServe.

Our user-friendly interface is easy to learn and enables you to complete tasks with minimal steps.

We keep a history of changes that are made to your campaigns, which allows you to review changes and see who made them.

Not sure what to enter into that field? Just click on the help icon above the field and we'll instantly pull up all of the relevant help that we have. No need to go hunting through hundreds of pages in a user manual.

Quickly locate advertisers, campaigns, media and ad zones with powerful searching capability.

If you need help, just click on the support icon and you can access our user manual, search our knowledge base or submit a trouble ticket with just one click!

We hate contracts and setup fees -- so we don't have them. Customer satisfaction is our goal and we work hard to keep your business.

Not sure if AdvertServe is right for you? Try it free for 30 days with no committment.

You can get started serving ads for as little as $199/Month without a long-term commitment. Our pricing scales down as you grow too. When you get to the point of serving tens of millions of ads per day you'll be paying less than $0.01 CPM!

Our technical support team has been praised time and time again by our customers since 1998 for their ability to respond quickly to questions and problems with solid answers and effective solutions.

When you choose AdvertServe, you are tapping into the power of hundreds of servers that are working together to ensure your ads load as fast as possible. In fact, it's so fast that it's capable of loading 20+ ads per page in under one second! You simply can't duplicate this in house with open source software without spending a fortune on servers, bandwidth and administrative costs.

We've been in this business for a long time and we know that every minute of downtime means lost revenue, so you can rest assured that we're doing everything we can to avoid it. To reach that goal, we operate our own private cloud infrastructure with Xen in both North America and Europe. Data is replicated in real-time between both facilities so we can automatically fail over within minutes if disaster strikes.

Creative files are transparently deployed to and served by our CDN which boasts over 50 points of presence (PoP) throughout North America, Europe, South America, Asia and Australia. Each PoP features multiple, dedicated 10GigE backbone connections and 100% SSD backed caches. This ensures that your ads load fast for all of your visitors no matter where they are located.

• Two data centers located in North America and Europe with automatic failover for continuous operation.
• Multiple redundant backbone connections and the usage of BGP4 routing protocol allows us to provide fast, reliable service with zero packet loss.
• 3,500 kva PowerWare UPS units provide instant backup power and 1.5 Megawatt Onan diesel power generators are utilized for extended power outages.
• Fully redundant cooling systems maintain an ideal temperature for optimum server performance.
• Inergen fire suppressant is utilized to smother fires without causing any of the damage done by messy foams or sprinklers.
• Secure passage throughout the data centers is insured by Microchip badge access entrances, biometric scanning devices, overhead cameras and motion/heat detection devices.

Duplicate backups are created daily and mirrored off-site. Your data is stored on a minimum of 6 hard disks at all times. Should disaster strike, your data is safe and can be recovered quickly.

Hackers target ad servers to utilize in the distribution of malware and viruses. AdvertServe stops them dead in their tracks. With zero security vulnerabilities since 1998, that's something you can depend on.

No, as of March 1, 2015 we are no longer offering a licensing option for the AdvertPro software which powers AdvertServe. Existing AdvertPro customers should consider switching to AdvertServe. If you have any questions about switching please contact your sales representative.

AdvertServe is fully compatible with all CMS software including Wordpress, Joomla, Drupal, Magnolia, Gossamer Links, Bricolage, Ektron, eZ Publish and Umbraco.

Yes, however, you will be responsible for purchasing the domain name and running the DNS for it. We will provision yourdomain.advertserve.com when your account is set up. You will simply need to set up ads.yourdomain.com as a CNAME for that domain.

Yes, it is permitted to serve ads to an unlimited number of web sites with a single AdvertServe account.

The answer to this question is fairly complicated. We recommend that you are at least somewhat familiar with HTML, but it is not required. AdvertServe will automatically generate HTML ad serving tags for you. You simply need to know enough to copy and paste that generated HTML code into your web pages where you would like your banners to appear.

All of the IAB standard sizes are pre-loaded by default for your convenience. It's possible to easily define your own custom sizes too. You're not stuck with a limited set of sizes like you are with many other ad servers.

AdvertServe uses standards compliant HTML and/or JavaScript code for displaying banners in your web pages, so it is 100% compatible with all dynamic web page technologies such as PHP, Perl, ASP, ASP.NET, JSP, ColdFusion and others.