Blog Archive : overlay

Mobile Friendly Interstitials

Mobile Friendly Interstitials Earlier this year Google started giving SEO penalties to mobile sites that display large interstitial ads, which we advised about at the end of last year. New Information We are now aware that the penalty is only invoked if you display mobile interstitials that exceed 100 pixels in height on the first page view of a users ...

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Video Non-Linear Banners

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Overlay Banners

What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the overlay puts the banner in complete focus, just like a commercial on television and ...

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